Google Ads & Pay-Per-Click Advertising That Drives Real Results
Webb Marketing is a Google Verified Agency
Get more leads, bookings, and sales with a performance-driven PPC strategy built for your business in Oxfordshire and across the UK.
At Webb Marketing, we don’t just run ads, we build campaigns that convert. Whether you’re a local business, hospitality brand, or growing eCommerce store, our Ad strategies are designed to drive high-quality traffic that converts into revenue.
A Smarter Approach toPay-Per-Click Advertising
Most businesses waste budget on poorly managed campaigns. We take a different approach.
We focus on:
- High-intent keywords that actually convert
- Data-led decisions, not guesswork
- Continuous optimisation to improve ROI
Whether you're starting fresh or scaling existing campaigns, we build a strategy that aligns with your goals and budget.
Get in touch with Harry, he's really nice.
Why Paid Ads Works for Businesses
When someone searches for what you sell, Google Ads puts you at the top of the results before they even see your competitors. No waiting months for SEO to kick in. No guessing whether your budget is working. Just targeted, trackable traffic from people who are ready to act right now.
Built for businesses that want more leads, more calls, and more sales - get started this week
Instant Visibility
Appear at the top of Google when customers are ready to buy
Targeted Traffic
Reach users based on location, intent, and behaviour
Scalable Growth
Increase the budget only when campaigns are profitable
Measurable Results
Track every click and lead with accurate conversion tracking
Our Meta & Google Ads PPC Services
Campaign Strategy & Setup
We build campaigns from the ground up with the right structure, targeting, and intent.
Keyword Research & Targeting
We identify high-converting search terms, not just high volume.
Ad Copy & Creative
Compelling ads that drive clicks and conversions.
Landing Page Recommendations
We optimise pages to increase conversion rates, not just traffic.
Ongoing Campaign Management
Monitoring, testing, and optimisation to maximise ROI.
Remarketing Campaigns
Bring back visitors who didn’t convert the first time.
Simple Pricing. No Surprises.
You set the budget. You own the account. We do the work.
Indicative Pricing below - We will make a personal quote for your business needs
One-off
Audit & Campaign Setup
One-off fee
£450
- Full account audit and competitor review
- Keyword research and negative keyword list
- Campaign structure and ad copy written
- Conversion tracking configured
- Landing page review and recommendations
- 30-minute handover call included
Most Popular
Monthly Management
Small Business Growth
Management fee
£350
/mo
Recommended ad spend
£600
/mo
- Everything in Audit & Setup, included
- Google Ads or Meta Ads (one platform)
- Callouts and Sitelinks
- A/B testing of ad copy and audiences
- Monthly plain-English report
- You own the account. Cancel any time.
Monthly Management
Established Business
Management fee
£450
/mo
Recommended ad spend
£1,000
/mo
- Everything in Small Business Growth
- Google Ads (Add Meta Ads for £250 month)
- Retargeting and lookalike audiences
- Direct Access to Google Ads
- Monthly check-in call if required
- Priority support
Ad spend is paid directly to Google or Meta. It is not included in the management fee
Our Proven PPC Process
01
Research & Audit
We analyse your market, competitors, and current performance.
02
Campaign Setup
Structured campaigns with precise targeting and tracking.
03
Ads Optimisation
Continuous testing of ads, keywords, and bidding strategies.
04
Conversion Tracking
Full tracking setup to measure what actually drives revenue.
05
Reporting & Scaling
Clear reports and scaling strategies based on results.
What Our Clients Say
We’ve helped businesses in Oxfordshire and across the UK & US increase leads, bookings, and ROI through strategic PPC campaigns.
Ready to Turn Clicks Into Customers?
If your ads aren’t delivering results, it’s time to fix the strategy. Let’s build a PPC campaign that actually grows your business.
Google & Meta Ads & PPC FAQs
How much does Google Ads cost in the UK?
There is no fixed answer because Google Ads works on an auction system. You set your own daily budget and only pay when someone clicks. Most small to medium businesses in the UK start with between £500 and £1,500 per month in ad spend. The management fee on top of that covers campaign setup, optimisation, and reporting.The more useful question is not what it costs but what it returns. If your average customer is worth £800 and your cost per click is £2, you only need one conversion per 400 clicks to break even. Most well-run campaigns do significantly better than that. We look at cost per acquisition against your customer value before recommending a budget, so you know the numbers make sense before anything goes live..
How quickly can I see results from PPC?
Google Ads can put you on page one the same day your campaign goes live. That is the biggest difference between PPC and SEO. You are not waiting months for rankings to build. You are buying visibility immediately. That said, the first two to four weeks of any campaign are a learning phase. Google's algorithm is gathering data on which keywords, times of day, and audience segments are converting best. Most campaigns hit their stride between weeks three and six. By month two you should have clear data on cost per lead and be able to make confident decisions about scaling .Meta Ads follows a similar pattern. The first week or two is testing creative and audiences. Once the algorithm finds your best performers, results tend to compound quickly.
Do you manage existing campaigns?
Yes. In fact, some of our best results come from taking over campaigns that have been running but underperforming. Common issues we find when auditing existing accounts include broad match keywords burning budget on irrelevant searches, no negative keyword lists, landing pages that do not match the ad intent, and conversion tracking that is not set up correctly.
Is PPC suitable for small businesses?
Yes, when it is set up correctly. The advantage of PPC for a small business is that you can compete with much larger companies on specific, targeted search terms without needing their overall budget. You are not trying to outrank them everywhere. You are picking the searches where your specific offer is most relevant and winning those. The key is tight targeting. A small budget spent on the right keywords with the right landing page will outperform a large budget spent broadly. We start small businesses with focused campaigns, prove the return, and then scale what is working. You never spend more than you are comfortable with, and you can pause at any time.
Do you offer local PPC services in Oxfordshire?
Yes. We are based in Bicester, Oxfordshire, and manage Google Ads and Meta Ads campaigns for businesses across the UK and for clients worldwide. For local businesses, we build geo-targeted campaigns that focus your budget on searches happening in your specific area. There is no point in paying for clicks from someone 200 miles away if you only serve local customers. Local PPC campaigns typically have lower cost per click than national campaigns and higher conversion rates because the search intent is more specific. Someone searching "plumber Bicester" is much closer to buying than someone searching "plumber UK."
What is the difference between Google Ads and Meta Ads?
Google Ads captures demand. Meta Ads creates it.
When someone types a search into Google, they already know what they want. Google Ads puts you in front of them at exactly that moment. It works best for services people actively search for, trades, professional services, hospitality, local businesses.
Meta Ads, which covers Facebook and Instagram, works differently. You are interrupting someone's scroll with an ad based on who they are rather than what they just searched for. It works brilliantly for building brand awareness, reaching new audiences who do not know you yet, and retargeting people who have already visited your website but did not enquire.
Most businesses benefit from running both. Google Ads converts people who are ready now. Meta Ads builds the pipeline of people who will be ready soon. Harry Webb manages both platforms for our clients, so your Google and Meta campaigns work together rather than in isolation.
What do I need to have ready before starting a Google or Meta Ads campaign?
Not as much as most people think.
You need a working website or landing page, a clear idea of what you want people to do when they arrive, whether that is call, enquire, or book, and a budget you are comfortable starting with. We handle everything else. If your landing page is not strong enough to convert the traffic we send, we will tell you that upfront and can improve it before the campaign launches.
Starting with a weak landing page is the single biggest reason PPC campaigns underperform, so we check this before anything goes live.
Do I own my Google Ads account, or does Webb Marketing own it?
This is the question people wish they had asked a previous agency.
You own it. Full stop. Your Google Ads account is set up in your name, linked to your Google account, and stays yours if you ever decide to manage it yourself or move to a different agency. We never hold client accounts hostage. The same applies to Meta Ads. Your Business Manager, your ad account, your data. We just manage it on your behalf with your permission.
Always ask any agency this question before you sign anything.
How do you report on campaign performance?
Monthly. In plain language, not a spreadsheet full of numbers that need translating.
We report on the metrics that actually matter to your business: cost per lead, cost per booking or sale, total conversions, and return on ad spend. We include Google and Meta in the same report so you can see the full picture. If something is not working, we say so clearly and tell you what we are doing about it.
You will never receive a report that looks impressive but tells you nothing useful. If something is not working we're also honest about it, and we'll discuss it with you.
