Vacation Rental Website Design by Webb Marketing

Maximise Your Direct Bookings with Short-Term Rental & Serviced Accommodation Websites.

Affordable Book Direct websites that scale with your business and come SEO-ready from day one

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Grow your short-term rental business with our Book Direct Website packages—tailored for property managers, serviced accommodation providers, and Airbnb hosts who want to maximise direct bookings and stand out in the crowded holiday rental market.

Our solutions empower you to build a high-converting vacation rental website that integrates seamlessly with your preferred property management system(PMS) or channel manager, ensuring guests can book direct, avoid third-party fees, and enjoy a smoother guest experience.

Designed for everyone from STR operators to serviced apartment owners, our WordPress sites are search engine optimised for “short stay accommodation,” “self-catering apartments,” “corporate lets,” and local staycation keywords that attract high-value leads.

Whether you list on Airbnb, Booking.com, VRBO, or manage direct contracts, our platforms are mobile-friendly, lightning fast, and loaded with local SEO features to help you rank above competitors in your city or region.

Serviced Stay - Starter

For hosts who just need a professional site to start taking direct bookings. Up to 3 Units.

£100

/12 Month

Ideal For Hosts Who Need

Instant credibility and direct leads: Mobile-ready design with reviews, WhatsApp chats, and enquiry forms turn visitors into booked guests fast, slashing OTA reliance.​

Hassle-free setup and visibility: SEO templates, analytics, iCal sync. £150/year website hosting, launch in 4 weeks—plus 40+ YouTube trainings for easy management.​

Secure, scalable foundation: Daily backups, legal compliance, and expert support let you focus on guests, not tech.

Smart Stay - Growth

For hosts scaling to multiple audiences (contractors, families, relocations). Up to 10 Units.

£190

/12 Month

Ideal For Hosts Who Want

Boosted direct bookings and higher profits: Skip hefty OTA commissions by capturing payments seamlessly through Stripe or channel manager integrations, putting more revenue straight into your pocket while scaling across locations.​

Targeted appeal to high-value guests: Tailored landing pages for contractors, families, or corporate travellers turn casual browsers into loyal repeat bookers, filling your calendar with the right stays at premium rates.​

Smart Stay - Scale

For hosts scaling to multiple audiences (contractors, families, relocations). Up to 10 Units.

£250

/12 Month

Ideal For Hosts Who Crave

Boosted direct bookings and higher profits: Skip hefty OTA commissions by capturing payments seamlessly through Stripe or channel manager integrations, putting more revenue straight into your pocket while scaling across locations.​

Targeted appeal to high-value guests: Tailored landing pages for contractors, families, or corporate travellers turn casual browsers into loyal repeat bookers, filling your calendar with the right stays at premium rates.​

These websites are fully customisable – from the images and layout to the text, colours and fonts.
The three examples above each use a slightly different design to help you visualise how your own website could look.

Stay Yourself - DIY
(Scale package, add your own content)

For confident hosts who want to add the content themselves.

£999 or £100

/month (12-months)

Ideal For Hosts Who Desire 

Pro results on your timeline: Full premium template with embedded video guides and custom colours/fonts lets you launch a high-converting site fast, capturing direct bookings and SEO wins independently.​

Total control, zero hassle: Add your content, manage updates yourself, with £250/year hosting, backups, and expert support- scale effortlessly while keeping every booking profit.

Stand out with a bespoke vacation rental website that supports multiple booking paths and is optimised for Google and Bing.

Enjoy full integration with Guesty, Uplisting, Hostway, Hostfully, Zeevou more any leading PMS/OTA, and take control of your guest journey from search to secure booking.

Capture more repeat guests, build trust with professional branding, and future-proof your serviced accommodation portfolio – all with a proven direct booking website designed for today’s short-term letting market

FAQs

About the serviced accommodation packages

These packages are designed for short-term rental owners and operators who want to drive more direct bookings and reduce reliance on OTAs like Airbnb and Booking.com. They work whether you manage a single property or a small portfolio.

Stay Essentials gives you a professional, SEO-friendly foundation. Stay Smart adds location and audience-focused pages plus a blog to grow organic traffic. Stay Supreme and the full suite option add more guest segments, content templates, and advanced SEO to help you dominate your local market.

If you are just starting with direct bookings, Essentials is usually enough. If you already have regular bookings and want to attract contractors, families, and corporate guests, Stay Smart or Stay Supreme will be a better fit. If you want all the templates and maximum flexibility to grow, choose the full suite/DIY option.

Yes. You can start with one package and upgrade later by paying the difference, so you are not locked into your first choice forever.

Each package includes a set number of property pages, and you can add more as needed. Additional properties can be added for a fixed fee per property page so the site can grow with your portfolio.

You provide the core property information, brand story, and images, and we turn that into SEO-friendly copy and page layouts. If you need help with copywriting or professional photography, this can be added as an extra service.

Tech, bookings and integrations

Yes. Any channel manager or PMS that offers an API, embeddable HTML widget, or WordPress plugin can be integrated, including Guesty, Uplisting and others. This allows guests to check availability and book direct from your website.

No. You can either use your current provider’s tools or our own WordPress plugins built specifically for Guesty and Uplisting. The best option will be recommended during onboarding based on your setup.

Yes. Every package includes a fully responsive design so your site looks and works great on phones, tablets and desktops. This is critical, as most guests browse and book from mobile devices.

Yes. Your site will run over SSL (HTTPS) with secure forms and appropriate consent for enquiries and marketing. You will also get core pages such as privacy policy and cookie notice so you are aligned with UK and EU data requirements.

Yes. Google Analytics 4 and basic conversion tracking (for enquiries and booking button clicks) can be included so you can see where your direct bookings and leads are coming from.

Absolutely. Your direct booking website is designed to work alongside OTAs. The goal is to build your own brand, collect guest data, and encourage repeat direct bookings over time.

Process, timings and support

Most builds take 3–6 weeks from the point we receive your content and brand assets. Larger sites with multiple locations and many properties may take longer, and this will be agreed with you at the start.

You will receive a simple onboarding checklist covering your logo/brand assets, images, property details, channel manager access, preferred domains, and any existing content you want to reuse or improve.

Each package includes three structured feedback rounds before launch so you can request tweaks to layout, wording and images. Additional revisions can be added if needed.

Yes. Hosting can be provided on secure, UK-based servers with backups, updates and monitoring, or we can deploy to your existing hosting if preferred. Ongoing maintenance and content update plans are available as an add-on.

Once the site is live, there is a short warranty period for fixing any launch-related issues. You will receive basic training or a short walkthrough so you know how to update content, plus access to support for any questions.

Yes. Your site is built on WordPress, so you can update text, images, and blog posts without needing a developer. For more technical changes, you can either contact us or use your own developer.

You can choose between paying upfront or a monthly plan over 12 months. Prices are excluding VAT.

If you already have a site, we can either redesign it or build a new site and switch over once everything is ready. Existing content can be reused and improved where it makes sense, and redirects can be set up to protect your SEO.

Google Business Profile

Active monthly management. Posts, photos, review responses, Q&A. The most overlooked high-ROI activity in hotel local search.

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What is Lorem Ipsum?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.