ABOUT WEBB MARKETING
Meet Craig Webb, Our Founder and more about us….
All too often, the founding stories of digital marketing agencies start with clunky ‘mission statements’, and about us pages packed with acronyms that you’d need a PhD to understand.
You won’t get any of that here. Not that we judge of course; but it’s just not our style.
The story of Webb Marketing Services actually starts in a hotel that could have done with a bit more business – as well as a hospitality manager who was left to think of a solution, with nothing more than a laptop and his trusty imagination.
However; our Craig knew that guests, customers, and people who wanted to spend money on
incredible experiences were out there somewhere; and it was up to him to find them, and
start meaningful conversations. The trouble was, he didn’t have the money for ‘traditional’
marketing collateral such as glossy magazine features or double-sided flyers.
He needed a solution that would cost the business as little money as possible. So he turned to getting online and trying to make the hotel he was running have the biggest digital footprint he possibly could, without spending any money. And that is where the Webb Marketing journey began, it just took another 13 years to decide to start a business doing it!
ABOUT WEBB MARKETING
Meet Our Team
Hollie Keeling – Social Media Manager
I am Hollie, I am an extremely passionate designer.
I bring my creative expertise and unwavering enthusiasm to the Webb Marketing team. With a keen eye for aesthetics and a deep understanding of design principles, I thrive on transforming ideas into visually stunning realities. In every project we undertake, I really strive to create captivating and impactful designs that effectively communicate a brand’s message.
From social media content, business cards to posters. I am very meticulous when it comes to attention to detail and my commitment to delivering top-notch design solutions, ensuring that clients receive designs that not only meet but exceed their expectations.
ABOUT WEBB MARKETING
Why Choose Us
When it comes to managing social media, we recognise that spontaneity is key. Often, unexpected events may occur that necessitate an immediate response or announcement on your social media channels. Rest assured, Webb Marketing is always prepared to handle such situations swiftly and professionally. More importantly, we deeply comprehend the value of understanding your unique brand message, your distinct vibe, and your target audience’s characteristics. As a compact yet dedicated team, we are equipped to serve you just as diligently as an in-house employee would. We don’t just manage your social media; we truly immerse ourselves in your brand, ensuring every post resonates with your audience and accurately reflects your business identity
Collectively, our team boasts a wealth of digital marketing experience, spanning decades, with our roots in the hospitality sector dating back to the 1990’s. We are not just veterans; we are constantly evolving digital strategists. Recognising that times change, we relentlessly keep abreast of the latest trends, algorithm shifts, and pertinent industry news. This ensures that we’re always on the cutting edge, ready to navigate the digital landscape on your behalf. We take this dynamic and ever-changing environment as a challenge, continually adapting our strategies and solutions to meet and exceed your business goals in the digital realm.
While we are a compact agency, we value and understand the importance of specialisation in diverse fields. We might not be masters of every trade, but we certainly know those who are. Whether you need exquisite photography, engaging copywriting, influential public relations, or a captivating website design and build, we’ve got you covered. Webb Marketing are connected to a network of trusted professionals who are experts in their respective domains. We can act as the liaison, orchestrating the diverse talents necessary to achieve your business objectives. Consider us your personal concierge in the vast world of digital marketing, working tirelessly to ensure you have the best people working towards your success.
What our Clients say About Us
Thanks so much for your help and support with Google. Your words of wisdom have got my pub and restaurant listing in to the top 3 & significantly increased visibility. I will no doubt be in touch with more questions as they arise.
In the short time since I have had the honor of meeting Craig, I can say that he is a positive person who has extensive experience in the Hospitality business and selflessly shares them in the FB group Restaurant Industry Networking Group – RING. In the FB group, we are people of different profiles in the Hospitality business. Craig has managed to connect us despite our diversity and add value to our business, no matter what level we are at. If you want to keep up with the times of digitalization and get more than just a mentor, I advise you to definitely contact Craig.
Craig helped me sort out my Google My Business listing, explained why it was important to have it and use it, and now my business receives regular visits from my google my business listing.
Webb Marketing “Know What Works,
And What Doesn’t.”
A logo isn’t everything, but it is important and sets the tone for the rest of your brand and identity.
Ultimately, you’ll be making sales and growing a database. We use this data to re-market to those who are already your customers to entice them back. Using market segmentation we can target the right people at the right time.
Landing pages are often used as part of the sales funnel. They can be great to really give detail about a single product, service or offer, by containing images, text, and video for people who really want to learn about you. There are no distractions on a landing page, and they focus on conversion.
Paid Search Result
Google ads, Facebook ads, whatever your choice, you fix the budget and we’ll deliver a return.
Directories and Listings
Many people use online versions of business directories, such as Yell, Yelp, 192, and more recently Apple and Google Maps. Building your brand on those directories improves your chances of being seen, through this Off-Page SEO technique.
PR, Influencers & Journalists
By finding a leader in your niche, who already has an audience of your ideal clients, it makes sense to partner with them and get in front of those potential
customers. Why not borrow other peoples audiences!