SOCIAL MEDIA MANAGEMENT
Social media management involves creating, scheduling, analysing, and engaging with content on platforms like Facebook, Instagram, Twitter, and LinkedIn. It aims to connect with the target audience, build brand awareness, and achieve marketing goals.
Managers oversee content creation, community management, advertising, audience targeting, and performance tracking. The ultimate goal is to establish a strong online presence and drive positive outcomes through social media.
SOCIAL MEDIA MARKETING
How to Grow An Audience
Cultivating Authentic Connections: Engage with Your Tribe
To build a loyal community on social media, it’s essential to be true to your brand’s values and communicate authentically with your audience. Authentic interactions create a magnetic pull that attracts the right people and forms the basis of a robust social media presence. To foster this connection, engage meaningfully with your followers, seek out similar brands, and aim for consistency in your messaging.
Here are some tips to achieve this:
- Engagement: Consistent interaction with your followers builds rapport and trust, transforming casual followers into loyal customers.
- Organic Endorsement: Genuine endorsements from your community are invaluable in a saturated advertising market.
- Audience Insight: Each interaction on social media provides insight into your audience’s needs and preferences, enabling you to serve them better.
- Consistency: Consistency in messaging fosters a strong bond between your brand and your audience.
- Community Building: Over time, consistent and genuine engagement will create a loyal community that propels your brand forward.
SOCIAL MEDIA
Process Overview
01.
Step 1: Audit and Understand the Current State of Social Media Accounts
This step involves reviewing the existing social media accounts to understand what’s been done so far, who the audience is, and what kind of content is performing best.
- Review the brand’s social media presence across all platforms.
- Analyse past posts for engagement, reach, and overall performance.
- Understand the brand voice, style, and messaging currently used.
- Identify each platform’s target audience’s demographics, preferences, and behaviour.
- Review the current follower growth rate, engagement rate, etc.
02.
Step 2: Develop a Robust Social Media Strategy
Based on the insights gathered in Step 1, now it’s time to create a comprehensive social media strategy.
- Set clear and measurable social media goals per the business objectives.
- Define the brand voice and content style guide that aligns with the business’s brand identity.
- Decide on the optimal posting frequency and schedule.
- Develop a content calendar with a mix of post types – promotional, informational, interactive, etc.
- Outline a strategy for user engagement (comments, DMs, mentions), and crisis management (negative comments or PR issues).
- Plan for regular analytics review and strategy tweaks.
03.
Step 3: Implement, Monitor, and Optimise
This final step is about implementing your plan and continually optimising it for better results.
- Implement the content calendar: create and schedule posts.
- Regularly engage with followers by responding to timely comments and messages and encouraging user-generated content.
- Monitor the performance of posts and overall social media accounts using analytics tools.
- Regularly review and refine your strategy based on performance metrics. It’s important to be flexible and ready to pivot your strategy if necessary.
- Consider running targeted paid ad campaigns to reach a broader audience, boost posts, or promote events or offers.
SOCIAL MEDIA
What to Expect
I don’t know what you are doing, but can you keep doing it?
Cotswold Magic Carpets
POINTER #1
Engage Regularly, Build Authentic Relationships
POINTER #2
Consistent Branding Across All Platforms
POINTER #3
Measure, Learn, Adapt, Repeat
POINTER #4
Promote User-Generated Content Actively
Social Media Case Study
This Hospitality Marketing client was building a new brand in Lockdown. A Bistro wanted to grow a new brand of food products, including foraged foods to preserve and sell in gifts and hampers. They had a zero following but wanted a fast uptick in initial followers. We created a competition campaign that attracted over 1000 new followers in the first week.
- Reach 13,200
- Comments 389
- Shares 92
- Likes 333
Crofters Larder
Taking simple ingredients grown and sourced from the area local to the Isle of Arran to create pickles, chutneys, preserves and sauces. Using seasonal produce, and a nothing wasted policy.
These are the questions we get asked ALL THE TIME about social media.
Q. What Social Media pages Should I Post On? Whichever pages your customers are hanging out on.
Q. When Should I Post On Social Media? Post when you can, don’t overthink it, and just get it done.
Q. How Often Should I Post on Social Media? It’s more about consistency than frequency. Whether it’s once a day or three times a week, find a schedule you can stick to.
Q. What Kind of Content Should I Share? Share a variety of content that reflects your brand’s personality, educates, entertains, or inspires your audience. Don’t shy away from sharing behind-the-scenes looks, customer testimonials, and engaging visuals.
Q. Is It Worthwhile to Run Social Media Ads? Yes, ads can significantly increase your reach and conversions when done correctly.
Q. How Should I Deal With Trolls on Social Media? Don’t feed into their negativity; usually ignoring them is effective. If a response is necessary, keep it professional and on-topic. Remember to maintain your brand’s voice throughout the interaction.
Q. How Can I Overcome Imposter Syndrome or Fear of Judgment on Social Media? Realise that everyone starts somewhere. Authenticity is valued, so be yourself and share your journey openly. Engage in communities and discussions, learn from feedback, and gradually, you’ll build confidence in your online presence.
