Social Media Management
The questions we get asked ALL THE TIME about social media.
Q. What Social Media pages Should I Post On? – A. Whichever pages your customers are hanging out on.
Q. When Should I Post On Social Media? – A. Just post when you can, don’t overthink it, just get it done.
Q. How Often Should I Post on Social Media? – A. It’s more about consistency than frequency. Whether it’s once a day or three times a week, find a schedule you can stick to.
Q. What Kind of Content Should I Share? – A. Share a variety of content that reflects your brand’s personality, educates, entertains, or inspires your audience. Don’t shy away from sharing behind-the-scenes looks, customer testimonials, and engaging visuals.
Q. Is It Worthwhile to Run Social Media Ads? – A. Yes, ads can significantly increase your reach and conversions when done correctly.
Q. How Should I Deal With Trolls on Social Media? – A. Don’t feed into their negativity; usually ignoring them is effective. If a response is necessary, keep it professional and on-topic. Remember to maintain your brand’s voice throughout the interaction.
Q. How Can I Overcome Imposter Syndrome or Fear of Judgement on Social Media? – A. Realise that everyone starts somewhere. Authenticity is valued, so be yourself and share your journey openly. Engage in communities and discussions, learn from feedback, and gradually you’ll build confidence in your online presence.
SOCIAL MEDIA MARKETING
How to Grow An Audience
Cultivating Authentic Connections: Engage with Your Tribe
If you try to talk to everybody, you talk to nobody. Speak from the heart, share your true brand values, the things you’re aligned with, and you will get followers. Hang out where brands you align with hang out and vibe with your tribe.
Building a loyal community on social media is not about chasing numbers but about fostering genuine connections. When you reveal the human side of your brand, show genuine care, and interact authentically, you create a magnetic pull that attracts the right people. These authentic interactions form the foundation of a robust social media presence that can stand the test of time. So, take the time to respond, engage, and interact with your followers as well as peer brands. By doing so, you not only enhance your brand’s social appeal but also carve out a unique space in the digital world where your tribe feels valued and heard.
The social sphere is crowded, but when your message resonates, it cuts through the noise and lands in the hearts of the right people. Here’s how to foster that connection:
Engagement: Every comment, like, and share is a step towards creating rapport and trust. Engage diligently and watch casual followers morph into loyal customers or even brand ambassadors.
Organic Endorsement: In an age where consumers are saturated with advertising, genuine interactions and endorsements from your community are invaluable.
Audience Insight: Each interaction on social media provides a window into your audience’s needs and preferences, giving you a clearer roadmap on how to serve them better.
Consistency: Stay consistent in your message. It’s not just about a one-time engagement, but a continuous dialogue that nurtures a strong bond between your brand and your audience.
Community Building: Over time, your consistent and genuine engagement will culminate in a robust community. This isn’t about mere metrics, but about building a loyal clientele and nurturing relationships that will propel your brand forward in the long term.
Step 1: Audit and Understand the Current State of Social Media Accounts
This step involves reviewing the existing social media accounts to understand what’s been done so far, who the audience is, and what kind of content is performing best.
- Review the brand’s social media presence across all platforms.
- Analyse past posts for engagement, reach, and overall performance.
- Understand the brand voice, style, and messaging currently used.
- Identify the target audience’s demographics, preferences, and behavior on each platform.
- Review the current follower growth rate, engagement rate, etc.
Step 2: Develop a Robust Social Media Strategy
Based on the insights gathered in Step 1, now it’s time to create a comprehensive social media strategy.
- Set clear and measurable social media goals in line with the business objectives.
- Define the brand voice and content style guide that aligns with the business’s brand identity.
- Decide on the optimal posting frequency and schedule.
- Develop a content calendar with a mix of posts types – promotional, informational, interactive, etc.
- Outline a strategy for user engagement (comments, DMs, mentions), and crisis management (negative comments or PR issues).
- Plan for regular analytics review and strategy tweaks.
Step 3: Implement, Monitor, and Optimise
This final step is about putting your plan into action and continually optimising it for better results.
- Implement the content calendar: create and schedule posts.
- Regularly engage with followers by responding to comments and messages in a timely manner, encourage user-generated content.
- Monitor the performance of posts and overall social media accounts using analytics tools.
- Regularly review and refine your strategy based on performance metrics. It’s important to be flexible and ready to pivot your strategy if necessary.
- Consider running targeted paid ad campaigns to reach a broader audience, boost posts, or promote events or offers.
What to Expect
I don’t know what you are doing, but can you keep doing it?
Cotswold Magic Carpets
Engage Regularly, Build Authentic Relationships
Consistent Branding Across All Platforms
Measure, Learn, Adapt, Repeat
Promote User-Generated Content Actively
Social Media Case Study
This Hospitality Marketing client was building a new brand in Lockdown. It was a Bistro, that wanted to grow a new brand of food products of foraged foods to preserve, and sell in gifts and hampers. They had a zero following but wanted to have fast uptick in initial followers. We created a competition campaign that attracted over 1000 new followers in the first week.
- Reach 13,200
- Comments 389
- Shares 92
- Likes 333
Taking simple ingredients grown and sourced from the area local to the Isle of Arran to create pickles, chutneys, preserves and sauces. Using seasonal produce, and a nothing wasted policy.