Hospitality Digital Marketing 
in Bicester

Exclusive Marketing Solutions for the Hospitality Industry

Webb Marketing recognises the importance of creating exceptional guest experiences while ensuring the seamless operation of hospitality businesses. Our comprehensive digital marketing solutions cater to every aspect of the dynamic and competitive hospitality industry, enabling you to excel in your field.

Our Founder, Craig, boasts an impressive 32 years of experience in the hospitality industry, including 17 years as a hotel general manager with Bespoke Hotels, the UK’s largest independent hotel operator. Craig’s extensive expertise spans hotels, weddings, restaurants, bars, and spas, making him a valuable asset to our team. Over the past 13 years, Craig has dedicated his career to honing his skills in hospitality digital marketing. He started with online directories and grew his expertise to include social media, fundamental and technical SEO, and more. During the lockdown period, Craig established his digital marketing agency, which lasted two years in hotels, assisting with weddings, events, and pandemic-related backlog bookings.

In February 2023, Craig dedicated his full attention to Webb Marketing.

Craig Discussing Work

Harnessing Hospitality Digital Marketing:
Navigate Beyond OTAs and Retain Your Customer Relations

Woman book using phone

Most hospitality businesses have fallen into the trap of relying solely on Online Travel Agents to deliver their bookings. Now, they are beholden to them to the point where the OTA’s often dictate rates, policies, payment terms, customer relationships, etc. Currently, the OTA commission is around 15%. That is 50% of your profit. Amazon charges sellers around 60% commission for a sale. So don’t think that 15% is where it will end. Own the customer journey, own the customer data, and take back control of your business.

We have loaded some free hospitality marketing resources and checklists to utilise and get your hospitality digital marketing journey off the ground. With hospitality digital marketing, you don’t need to be everywhere, but you do need to be where your customers are.

These resources are designed to kickstart your hospitality digital marketing journey. They allow you to focus on key channels where your target audience resides. Leveraging these tools and insights can regain control of your business and maximise your revenue potential.

What do we mean when we say ‘hospitality’?

As a team, we have previous hands-on experience in the hotel, restaurant, events, and spa sectors. We have realised that the short-term rental sector is a little behind hotels in their approach to digital marketing. Some call it their Airbnb business, serviced accommodation, or property rentals. It is all generally the same approach to hospitality digital marketing.

So, in the hospitality sector, we now cover digital marketing for hotels, spas, wedding venues and all short-term rental or serviced accommodation.

hotel with pool in front
woman in spa
wedding venues
bedroom in short term rental or serviced accomodation

Discover Why ‘Uplisting’ is Our Preferred Partner for Your Short-Term Rental Needs!

Are you managing 4 or 5 separate rental units?

Choosing the right channel manager can dramatically ease your operations. That’s why we’ve partnered with Uplisting, a leader in channel management specifically tailored to the short-term rental and hospitality industry.

With Uplisting, you’re not just choosing a service but embracing reliability, outstanding support, and competitive pricing. What sets Uplisting apart? Its seamless integrations with guests, property managers, cleaners, and locks, from booking to checkout!

Enjoy direct connections with Google Vacation Rentals and WordPress, which streamline your operations and boost your direct bookings without hassle. 

uplisting and rental properties

Are you curious to learn more? Visit their website today and see how Uplisting can transform your business management experience. 

Use the OTA’s to Your Advantage

man using phone for booking
  • By all means, use the OTAs to help you get bookings. But why keep availability open when you know you will fill peak dates?
  • Ask me how to obtain autopilot customer contact details to build your database legitimately.
  • Open your shop window on the OTAs, but ensure the customer returns as a regular shopper directly with you.

Own the Customer Relationship

customer relationship tools
  • Guests should book on your terms. After all, it is your property. You make the rules, not an overseas company deciding on your behalf.
  • Sign the customer up to your database and entice them back, time and again.
  • Have more control over the review process and where those reviews are left.
  • You decide the price, the package, and the length of stay, not the OTA.

All-Inclusive Room Rates Strategy

room rates calculation
  • Analyse historical data to find out your peaks and troughs.
  • Plot local events that are likely to drive demand.
  • Build a competitor set and check their rates carefully.
  • Set your minimum length of stay policies for peak dates.
  • Create irresistible packages and offers only available when booking directly with you.

Our Digital Marketing Services for Hospitality

At Webb Marketing, we specialise in helping businesses in the hospitality industry. We can help you make the most of online travel agents and booking channels for different accommodations: hotels, Short-Term Rentals (STRs), Serviced Accommodations, and Contractor Accommodations. Our team is experienced in managing different platforms and can help you use online travel agents effectively. We can also collaborate with revenue managers to create long-term strategies for success.

Strategic Planning and Consulting

Our strategic consulting services is beyond day-to-day operations, offering a comprehensive approach to your business. Collaborating closely with seasoned consultants, we assess your current market position, identify growth opportunities, and devise actionable plans for long-term success. From in-depth market analysis to competitive positioning and revenue optimisation, we provide strategic guidance at every stage of your journey.

Revenue Management Excellence

Revenue maximisation and profitability optimisation are at the heart of our hospitality management philosophy. Our team of revenue management experts employs advanced strategies, data analysis techniques, and industry insights to optimise pricing strategies, occupancy rates, and distribution channels. With our guidance, you can unlock untapped revenue potential and maintain a competitive edge in dynamic market environments.

Seamless Operations

Smooth and efficient operations are critical for the success of any hospitality business. Our operations management solutions are designed to streamline processes, boost productivity, and enhance guest satisfaction. Leveraging best practices and cutting-edge technology, we focus on optimising operational efficiency and empowering your staff to deliver exceptional service consistently.

Exceptional Guest Experience

This is paramount to fostering customer loyalty. Our guest services approach prioritises personalised attention, anticipation of needs, and the creation of memorable moments. We collaborate closely with your team to ensure that the promises conveyed through your digital marketing efforts resonate with your service standards and align with the preferences of your target audience.

SEO For Direct Bookings

You can elevate your online visibility and drive direct, commission-free bookings with our SEO for hospitality services. By optimising your website for relevant keywords, enhancing site speed, and improving user experience, we enhance your site’s search engine visibility. This organic visibility promotes trust with potential guests, encouraging them to book directly and saving you from OTA commissions.

PR & Reputation Management

We understand the importance of managing your online reputation effectively. Our PR and reputation management services streamline responding to reviews, ensuring professional and keyword-optimised responses that strengthen trust and maintain your reputation. Let us nurture your online image, encourage future bookings, and preserve your brand integrity.

Guest speaker at the Scale Rental Show 2023, Barcelona.

Specialist Subject – Digital Marketing for hospitality of course!

Scale Rentals SEO Summit
EEAT Experience Expertise Authority Trust
Scale Rentals STR Presentation

FREE SEO Guide for Hospitality Owners and Managers

14+ Tips for SEO You Can Do Yourself