Paid Search Services

PPC Ads Marketing

Pay-Per-Click (PPC), or paid search, has become a popular and effective way for businesses to increase website traffic and boost conversions. This solution allows businesses to pay only for clicks on their ad, ensuring that every paid search visitor is genuinely interested in the business.

At Webb Marketing, our PPC specialists are adept at creating targeted, efficient, and scalable ads, ensuring top-ranking positions in search engines. Our team of experts closely monitors and adjusts advertising campaigns to improve their performance and increase your return on investment. This ensures that your advertising investment results in the best possible outcomes.

Pay-Per-Click Statistics

🗹 Paid search accounted for 39% of advertisers’ budgets.

🗹 Ads can boost brand awareness by 80%.

🗹 84% of brands polled said they see good results with the PPC market.

🗹 Retargeting can increase sales by 70%.

🗹 Facebook Ads and Google Ads are the paid ad platforms with the highest reported ROI.

Source: hubspot

Importance of PPC Ads Marketing

Pay-Per-Click (PPC) advertising is a crucial component of digital marketing strategies, allowing businesses to reach targeted audiences and achieve specific objectives. Here are four key reasons highlighting the importance of PPC advertising:

Targeted Reach

PPC allows businesses to target specific demographics, interests, and search queries, ensuring ads reach the most relevant audience segments.

Immediate Results

Unlike organic search methods, PPC campaigns generate immediate visibility and traffic to websites, making them an effective way to increase online presence and drive conversions quickly.


With PPC, businesses only pay when users click on their ads, making it a cost-effective advertising method that provides measurable results and a high return on investment (ROI).

Flexibility and Control

PPC platforms offer extensive customisation options, allowing businesses to control budget allocation, ad placement, and targeting parameters, ensuring campaigns align with overarching marketing objectives.

Google PPC Ads Marketing

Google Ads is a powerful tool that enables businesses to advertise their products and services on Google’s search engine results page. It allows you to create customised campaigns that target specific keywords and demographics, giving you increased visibility and a competitive edge for brand awareness, sales conversions, and lead generation.

Our experienced professionals specialise in creating customised Google Ad campaigns that help you reach your target audience and achieve your business objectives. We work closely with you to create ads tailored to your specific needs, from ad copy creation to analysing data and performance metrics, to ensure that your campaign is optimised for maximum effectiveness and return on investment.

You can choose your campaign types: awareness, lead generation, conversion, or product awareness. We will help you choose the right campaign type for your business based on your objectives and target audience.

Before spending money on paid ads, we recommend fixing the website’s SEO. This will ensure that the web page you send your potential customers to is well-optimised and matches your selling description. Our team can also help you with website optimisation if required. So, if you want to stay ahead of the competition and take your business to the next level, choose our Google Ads services.

Facebook PPC Ads Marketing

Pay Per Click (PPC) Facebook Ads is a highly effective digital marketing strategy that can help businesses of all sizes connect with their target audience, increase brand awareness and drive sales conversions. However, many businesses find achieving their desired results from Facebook ads challenging. That’s where we come in.

Webb Marketing offers comprehensive Facebook Ads Services to maximise your advertising budget and deliver the best possible ROI.

We begin by analysing your current ad performance and identifying areas for improvement. From there, we create compelling ad copy and eye-catching visuals that capture the attention of your target audience. We also use advanced targeting options to ensure your ads are seen by the right people at the right time.

But our work doesn’t stop there. We monitor your ad performance and adjust as needed to optimise your results. Our goal is to help you achieve the highest return on investment possible.

So, if you’re tired of investing in Facebook ads that fail to deliver results, let us help you reach your business goals with our expert Facebook Ads Services. 

Here are FAQs for PPC Ads Marketing

How do PPC Google and Facebook Ads differ?

PPC Google Ads primarily appear on Google’s search results pages and partner websites within the Google Display Network. At the same time, Facebook Ads are displayed within users’ Facebook feeds, Instagram, Messenger, and Audience Network.

Google Ads target users based on search intent, whereas Facebook Ads target users based on demographic, interest, and behavioural data.

What are the main benefits of using PPC, Google, and Facebook Ads?

PPC Google and Facebook Ads offer benefits such as increased brand visibility, targeted audience reach, precise ad targeting options, measurable results through analytics, and customising ad content and formats to suit different marketing objectives.

How much does it cost to run PPC Google and Facebook Ads?

The cost of PPC Google and Facebook Ads varies depending on factors such as ad objectives, audience targeting parameters, ad placement, and competition within the advertising auction.

Advertisers can set daily or lifetime budgets and bid amounts to control their ad spend on both platforms.

How can you measure the effectiveness of my PPC Google and Facebook Ads?

Both Google and Facebook provide advertisers with detailed analytics and reporting tools to measure the performance of their ads.

Metrics such as impressions, clicks, conversions, click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS) can help assess the effectiveness of PPC Google and Facebook Ads campaigns.

Are there any best practices for creating successful PPC Google and Facebook Ads?

Some best practices for creating successful PPC Google and Facebook Ads include:

  • defining clear campaign objectives, targeting specific audience segments
  • using compelling visuals and ad copy
  • testing different ad formats and messaging
  • optimising ad placement and scheduling
  • and monitoring performance metrics to make data-driven optimisations.
Can I run PPC Google and Facebook Ads simultaneously?

Yes, businesses can run PPC Google and Facebook Ads simultaneously to reach different audiences and achieve various marketing objectives.

Each platform offers unique targeting options and ad formats, allowing advertisers to diversify their advertising strategy and maximise their reach across multiple channels.

What are the critical differences in targeting options between PPC Google and Facebook Ads?

 PPC Google Ads primarily target users based on search intent, keyword relevance, and website content. In contrast, Facebook Ads target users based on demographic information, interests, behaviours, and engagement with the platform.

Google Ads focus on capturing users who are actively searching for specific products or services. At the same time, Facebook Ads aim to reach users within their social media environment based on their online activities and preferences.