Search Engine Optimisation

Search Engine Optimisation, is the practice of improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in a search engine’s organic results.

This is achieved through various techniques such as keyword research, on-page optimisation, off-page optimisation, and technical SEO.

Keyword research involves identifying the relevant and high-traffic keywords that users search for, and optimising the website’s content with those keywords. On-page optimisation includes optimising the website’s content, metadata, and URL structure to make it more search engine-friendly.

Off page optimisation involves building high-quality backlinks from other websites to increase the website’s authority and credibility.  This can be on social media, blog pages, directories and business listings as well as journalists and authors linking to your site as it is a trusted recource.

Technical SEO involves optimising the website’s technical aspects such as site speed, mobile responsiveness, and crawlability to ensure that the website is easily accessible and user-friendly for search engines.

By implementing effective SEO strategies, businesses can improve their website’s search engine rankings, drive more traffic to their website, and ultimately increase their online visibility and revenue.

OK, OK we said we were not going to get technical.  Let’s briefly summarise this.

‘We will make your website work properly, be found, and convert sales’.  Is that what you were looking for?

Useful Resources

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